The pressure is constant, and what you’re doing has never been done before. Your environment is continually becoming more uncertain, competitive and volatile, complex and ambiguous.
You may be under-resourced and you, your family or your people may feel largely inexperienced and out of their depth.
And even where you have experience, you know that this only applies to what has been done in different circumstances and different places in the past. What you are doing has never been done before and you need all the clarity, positive energy, motivation and creativity they can get!